Protect Your Business from Deepfake and Generative AI Threats

You are probably aware of the growing trend of deepfakes, and the cybersecurity challenges created by this technology.

Read on and find out more about this evolving security threat and how to protect yourself.

Deepfakes are a type of artificial intelligence (AI) that creates such believable information that it looks like it is coming from someone who actually didn’t produce it.

This type of false information generates highly realistic media using text, video, audio, and images to impersonate individuals and send fraudulent communications.

Deepfakes are used in cybercrimes including:

Scams
False claims
Hoaxes
Information manipulation
Social engineering

What is generative AI?

Generative AI is a type of artificial intelligence that uses information based on user prompts and responds with various output types (text, video, audio, and images). This type of AI generates new content based on existing public information.

Responding to new & emerging cybersecurity threats

Your business can become a victim of this type of cybercrime even if you aren’t using AI. Cybercriminals can obtain information such as graphics or audio from any public platform such as social media channels or company websites.

Yet, your organization can prepare now for these fake multimedia threats in the following ways:

Use advanced security measures such as multi-factor authentication (MFA) to force users to verify their identity.
Be curious and skeptical about information on the Internet.
Educate employees on how to spot deepfakes by examining visuals and looking for unnatural movements/poses in photos/video.
Obtain news from relevant and legitimate sources.
Be cautious about what personal information is shared online – including photos, audios, and videos.
Continually review privacy settings and restrict who can see your data.
Consider using watermarks on content to discourage criminal use.
Report deepfakes and crimes to law enforcement.